Vicinity - New Construction Authority
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    Home Builder Marketing Platform

    Build More Than Homes.
    Build Buyer Confidence.

    Your homes tell one story. Your communities tell another. Vicinity helps bring the whole picture together, before a buyer ever walks through the model, showcasing your communities, homes, features and expertise alongside the information today's buyers are actually researching.

    Build Your Presence on Vicinity Explore the Ecosystem
    Market Hub Presence
    Appear at the center of regional metro hubs where high-intent buyers start their search.
    Agent Ambassadors
    Turn the real estate community into a dedicated sales force for your specific builds.
    Total Transparency
    Provide the "Inside Track" data that builds immediate trust and accelerates contracts.
    Custom Brand Story
    Move beyond generic listings with a verified bio that showcases your unique craftsmanship.

    Your Buyers Are Researching You Before They Meet You.

    Today's new-construction buyer doesn't start at the sales center. They search the community. They compare builders. They look at prices. They investigate fees. They read reviews. They research the neighborhood. They look at what's nearby, and what's coming next. And increasingly, they're asking AI tools to help them make sense of it all.

    By the time they walk into your model, they may already have an opinion about your company. What they find matters. Vicinity gives builders a place to make sure buyers can find accurate, useful information connected to the communities you're actually building.

    Go Beyond the Brochure.

    A brochure tells buyers what you want them to know. Today's buyer wants to understand the bigger picture: what does this community really cost? What's included? What are the HOA and CDD fees? What amenities are actually available? What's nearby? What's planned for the area? What makes this builder different? What should I know before I buy?

    Transparency isn't a threat to a good builder. It's an opportunity to prove your value.

    Your Communities Deserve More Than a Listing.

    A community isn't just an address and a collection of floor plans. It's a place where people are going to live. Vicinity helps showcase the things buyers actually want to understand.

    The community
    Lifestyle, amenities, location, accessibility, future development and the details that shape everyday life.
    The homes
    Floor plans, home styles, pricing, features, availability and what buyers can actually expect.
    The builder
    Your experience, building philosophy, quality standards, reputation and the reasons buyers should feel confident choosing you.
    The real cost
    The expenses beyond the advertised home price: HOA, CDD, taxes and other community-specific costs.
    The bigger picture
    A home doesn't exist in isolation. Buyers want to know what's around it today, and what may be coming tomorrow.

    Be Part of the Buyer's Research - Not Just the Sales Appointment.

    The traditional builder journey starts when a buyer walks through your model. The Vicinity journey can start much earlier. A buyer discovers a community. They compare it with others. They research the builder. They explore the neighborhood. They understand the costs. They save the community. Then they decide whether it's worth a visit.

    That's where you want your story to be found.

    Turn Your Builder Brand Into Digital Authority.

    Your reputation shouldn't live only on your website, or in your model, or in the conversations your sales team has every day. Vicinity helps bring your builder expertise into the broader local conversation.

    1. 1

      Own your community presence

      Create a richer, more complete presence for the communities you're building.

    2. 2

      Show buyers what makes you different

      Move past generic builder descriptions and give buyers real reasons to understand your approach.

    3. 3

      Reach buyers earlier

      Be present while buyers are researching, not only after they've decided to visit.

    4. 4

      Build trust through transparency

      When buyers can find the information that matters, the process starts with fewer doubts.

    5. 5

      Strengthen your digital authority

      Structured, useful information helps buyers, and the search and AI tools they use, understand your communities.

    The Best Builders Don't Need to Hide Behind the Brochure.

    They have a story worth telling. Maybe it's your construction quality. Maybe it's your customer experience. Maybe it's your design flexibility. Maybe it's your energy efficiency. Maybe it's the communities you create. Maybe it's the value you deliver.

    Whatever makes your homes different, buyers should be able to discover it. Vicinity gives you another place to tell that story, alongside the information buyers need to make a decision.

    Give Buyers the Information They Actually Want.

    The modern buyer isn't asking "Can I see the model?" Not first. They're asking: "Is this the right community for me?" "Is this builder right for me?" "What will this really cost?" "What am I not seeing?" "What should I know before I buy?"

    The builder who helps answer those questions earns something more valuable than a click. Trust.

    Transparency Can Be Your Competitive Advantage.

    Every builder says they build quality homes. Every builder talks about craftsmanship. Every builder promises customer service. The difference is what you can show.

    Vicinity gives you a place to provide buyers with the information behind the promise. Because when buyers can evaluate builders based on more than a model home and a starting price, builders with a strong story have an opportunity to stand out.

    Connect Your Communities to the Buyers Looking for Them.

    Vicinity is built around the way people actually research new construction. They don't just search for a house. They search for a place. A lifestyle. A community. A builder they can trust. A number that actually fits their budget. Your communities belong in that conversation.

    Own your market, page by page

    Your communities sit where buyers are already comparing options, your quality standards are stated on the page, and the certified agents working that market can point buyers to you.

    1.Metro hub placement

    Your communities appear on the metro pages buyers search first, such as Tampa Bay, with your company name on every one of them rather than a listing that reads the same as everyone else's.

    2.Agents who know your product

    Vicinity trains and certifies agents on new construction. They arrive at your model already knowing how your contracts, options and timelines work, so fewer deals stall on avoidable questions.

    3.The details buyers ask about

    Post construction specs, fee structures, lot availability and what is actually included. Buyers who read that page before visiting show up with a shorter list of surprises.

    4.One dashboard, every market

    Run a single infill community or dozens across a state from the same place, with multiple admin seats and no cap on how many communities you publish.

    How the pieces fit

    Metro pages, certified agents, and your own lot program

    Three things carry buyers from a first search to your model home. Here is what each one does for you.

    Metro hub placement

    We build the metro pages buyers land on when they start searching a market, and your communities sit on them alongside real fee, school and availability data.

    Certified agent pipeline

    Agents complete our new construction certification before they earn the badge. That training covers contracts, milestones and walkthroughs, so the agents who bring you buyers already speak your process.

    Build On Your Lot pages

    If you build on a customer's land, you get a dedicated page for it with your service area, plans and price ranges, separate from your community listings.

    What's included

    What you get in the builder dashboard

    Manage multiple communities, teams and markets from one place.

    Multi-Market Hub Access

    Manage and showcase your brand across 1, 3, or unlimited Regional Market Pages.

    Inclusion in Neighborhood Pages

    Automatically sync your floorplans and data with every neighborhood where you build.

    Market-Driven Admin Seats

    Assign 1, 3, or 5+ admin users to manage data, leads, and marketing assets (tiered by plan).

    The "Inside Track" Data Vault

    Author the specific details, from structural integrity to real-time availability, that build immediate trust with buyers.

    Tactical Lead Analytics

    Real-time engagement tracking that shows you exactly which markets and communities are driving interest.

    Agent Partner Networking

    Direct communication tools to coordinate with Agent Ambassadors and verified neighborhood specialists.

    Build Your Presence on Vicinity

    Home Builder Marketing & Lead Generation: FAQs

    Straight answers to the questions builders ask before choosing a home builder marketing platform.

    How do home builders generate leads?
    Most home builders generate leads through a mix of paid search ads, Zillow/Realtor.com listings, on-site signage, model home walk-ins, and referral relationships with local agents. The highest-converting channel is almost always a specialized agent who already understands the builder's quality and price points. Vicinity combines all three, discoverable community pages, market-level visibility, and an Agent Ambassador pipeline, into one home builder marketing platform built specifically for new construction.
    What is the best lead generation for home builders?
    The best lead generation for home builders is the channel that delivers buyers who already understand new construction - CDD fees, build timelines, design-center upgrades, before they tour. Generic contractor lead services send unqualified homeowner inquiries; portals like Zillow mix resale with new construction. Vicinity is built only for new construction, so every lead arrives pre-educated on your communities, floorplans, and pricing.
    How much does home builder advertising cost on Vicinity?
    Vicinity offers tiered home builder marketing plans starting with a single Regional Market Hub and scaling to unlimited markets, admin seats, and Agent Ambassador placements. There are no setup fees and no per-lead charges, you control your visibility through your plan tier and optional sponsor placements. See the For Builders page for current tier pricing or contact us for an enterprise quote.
    How is Vicinity different from Zillow, Realtor.com, or NewHomeSource for builder marketing?
    Zillow and Realtor.com are general real estate portals where new construction competes with resale inventory and buyers can't filter on CDD fees, HOA tiers, or builder reputation. NewHomeSource is new-construction-focused but doesn't surface the agent ambassador layer. Vicinity is purpose-built for new construction home builder marketing: every page exposes the data buyers actually care about (true monthly cost, flood zone, builder Vicinity Score) and routes qualified leads directly to your team and partnered agents.
    Can custom and semi-custom home builders use Vicinity?
    Yes. Whether you build production communities, semi-custom floorplans, or fully custom on-your-lot homes, Vicinity supports both Community and Build On Your Lot (BOYL) landing pages. BOYL pages capture buyers searching for craftsmanship in your region without requiring a fixed neighborhood, ideal for custom and infill builders.
    How quickly will I start receiving home builder leads after signing up?
    Most builders see their first qualified leads within the first 2 - 4 weeks of an active Regional Market Hub presence, once their communities are indexed and their Agent Ambassadors are activated. Lead velocity depends on plan tier, the number of active markets, and how complete your community and floorplan data is, fully built-out profiles consistently outperform partial ones.
    What does Vicinity offer builders?
    Vicinity gives builders a platform to showcase their communities, homes, builder information and the details buyers want to understand before visiting a sales center.
    How does Vicinity help builders reach buyers?
    Vicinity puts builder and community information into a buyer-focused environment where consumers can research new construction, compare communities and evaluate their options.
    Is Vicinity a lead-generation platform for builders?
    Lead generation can be part of the opportunity, but Vicinity is designed around something broader: helping builders become more visible and authoritative while buyers are still researching.
    Why does transparency matter to builders?
    Today's buyers can find information from many sources, and not all of it is complete or accurate. Providing clear, useful information gives builders an opportunity to participate in the conversation earlier and build trust before the sales appointment.
    Can builders showcase individual communities?
    Yes. Vicinity is designed around the community-level buyer experience, allowing consumers to explore the neighborhood, builder, home information, costs, amenities and other factors that influence their decision.
    Does Vicinity replace a builder's website?
    No. Vicinity complements your existing digital presence by putting your communities and builder expertise into a buyer-focused environment where consumers are comparing their options.

    You're Already Building the Homes. Now Build the Digital Presence That Helps Buyers Find Them.

    Your sales team shouldn't have to explain everything from scratch. Give buyers useful information before they arrive, and give your team a more informed buyer when they do.

    Build Your Presence on Vicinity

    No setup fees • Cancel or upgrade your tier anytime

    Certified New Construction Specialist (CNCS)

    The Vicinity Wedge

    Work with CNCS-certified agents who actually know your process.

    CNCS agents understand production timelines, change-order deadlines, preferred-lender incentives, and warranty rights, so contracts close cleaner and buyers don't panic mid-build.

    • Filter incoming agent inquiries by CNCS status
    • Show a CNCS Preferred badge on your neighborhood pages
    • Fewer cancellations from agent-driven misunderstandings
    Claim your builder profile Learn about CNCS